Canadian Marketing Association Welcomes Introduction of Federal Privacy Bill

TORONTO, June 16, 2022 /CNW/ – Today’s introduction of legislation to enact the Consumer Privacy Act and the Personal Information and Data Protection Tribunal Act is an important and welcome step towards modernization from Canada law on the protection of privacy in the private sector.

“An updated privacy framework is urgently needed to ensure that consumers have up-to-date protections and that the businesses that fuel our economic recovery have clear and consistent privacy policies that enable innovation and growth,” says Sara Clodman, Vice President, Public Affairs and Thought Leadership, CMA. “Achieving this balance will be essential to from Canada economic success. »

The introduction of the bill sends an important signal to provincial governments that a federal standard is firmly on the right track. This will discourage fragmentation of privacy frameworks across the country and help reduce complexity and confusion for businesses and consumers.

This will also help to ensure that from Canada privacy legislation is deemed adequate by the European Commission so that Canadian companies can continue to do business seamlessly with the European Union and UK – two of our main trading partners.

“A balanced privacy law would allow Canada to reclaim its reputation as a global leader in protecting consumer privacy while encouraging business innovation,” said Clodman.

The CMA will review the bill in detail over the coming weeks to provide helpful feedback to parliamentarians as they study the bill.

CMA’s goal is to encourage Canadian merchants to make a powerful impact on business in Canada. We offer our members from coast to coast the opportunity to grow professionally, contribute to thought leadership in marketing, build strong networks and strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation means recipients are highly skilled and up-to-date with best practices, as evidenced by the Canadian Code of Marketing Ethics and Standards. We represent almost all from Canada major industries, and all marketing disciplines, channels and technologies. Our Consumer Center helps Canadians better understand their rights and obligations.

SOURCE Canadian Marketing Association

For further information: For more information or to schedule an interview: Nathaniel Glassman, Kaiser & Partners Inc., [email protected]416-998-2258

Andrew B. Reiter