Djokovic Players’ Association appoints executive director

NEW YORK (AP) — The tennis players’ association founded by Novak Djokovic and Vasek Pospisil two years ago has named former NFL Players Inc. chairman Ahmad Nassar as executive director and CEO of a new subsidiary for-profit to generate off-the-pitch advertisements. Opportunities.

The Professional Tennis Players Association – or PTPA – announced the changes on Thursday evening, when the group held a meeting ahead of the start of the US Open next week.

Affiliate, Winners Alliance, will seek licensing agreements for video games, trading cards and collectibles.

The PTPA also said it would launch a program to help players access travel discounts, among other things, and access financial planners and support for disciplinary appeals.

The group announced that it had raised $26 million in funding.

In addition to his time at NFL Players Inc., the marketing and licensing business of the NFL Players Association, Nassar was the founding CEO of OneTeam Partners, which supported the business interests of athletes in various sports.

The PTPA intends to have a player-elected board of directors in place with both female and male representatives by the start of next season.

Djokovic, who has 21 Grand Slam titles, was unable to travel to New York and will not participate in the final Grand Slam tournament of the year as he is not vaccinated against COVID-19.

___

More AP coverage of the US Open Tennis: https://apnews.com/hub/us-open-tennis-championships and https://twitter.com/AP_Sports

Andrew B. Reiter