European Association of Event Centres: a decade of sustainability leadership

EVVC Kick Off 2021. (L-R) Stephan Lemke EVVC Board Member, Ilona Jarabek EVVC President, Timo Feuerbach EVVC Managing Director, Brit Haase Office Management pic.©O.Malzahn

EVVC was first certified by Green Globe in 2010 and this year received Platinum status for over ten years of continuous certification.

SANTA MONICA, CALIFORNIA, USA, Feb. 25, 2022 / — The European Association of Event Centers eV (EVVC) represents 650 event centers of all kinds and sizes in Germany and Europe . As a versatile communications network, the EVVC strives to improve perception of the events industry through intensive public relations, as well as contributing to legislation governing the events industry.

To provide leadership in sustainability, EVVC was first certified by Green Globe in 2010 and this year received Platinum status for over ten years of continuous certification. Measured against the Green Globe Business & Administration Standard, EVVC achieved 90% of the criteria.

Alongside its achievements as a sustainably managed industry association, the EVVC also runs a range of initiatives that promote environmental performance, as well as the economic and social development of its members across Germany and Europe. .

EVVC’s greenmeetings and events (gme) conference took place for the first time in 2021 as three inspiring digital events in July, September and October. Participants were connected through entertaining interactive sessions and discussions on future topics such as the European Green Deal, sustainable business culture and sustainability communication. The varied program, which the organizers EVVC and the German Convention Bureau eV (GCB) launched together, was very well received by the participants.

“We are very happy to have been able to organize this established event in an alternative format even in times of pandemic”, said EVVC President Ilona Jarabek, adding: “We all have an urgent need to exchange on sustainability topics in order to continuously learn from each other and grow further.” In 2023, gme will continue as a face-to-face event in Osnabrück.

Along with six other leading event industry associations, the EVVC is represented in the Forum Veranstaltungswirtschaft (German Event Industry Forum), which brings together networks, skills and resources to represent and lobby more effectively for the interests of the events industry. In partnership with Forum Musikwirtschaft (German Music Industry Forum), Forum Veranstaltungswirtschaft will contribute to the success of the European Union’s Green Deal.

Under the Green Deal, the 27 EU member states have committed to making the EU the first climate-neutral continent by 2050. To this end, they have agreed to reduce emissions by at least 55 % by 2030 compared to 1990 levels. Through a process of consultation and advice, Forum Veranstaltungswirtschaft and Forum Musikwirtschaft will bring their industrial know-how to the EU to help achieve the greatest efficiency for their industries and ensuring that industry-relevant decisions are designed in a practical way.

“As in many other areas, sustainability issues can be best and effectively addressed by working with partners in dialogue and solidarity. In the Forum Veranstaltungswirtschaft we have already managed to achieve political successes together. I am convinced that we will also achieve this in the pursuit of our sustainability actions,” says EVVC Managing Director Timo Feuerbach. EVVC is also represented internationally in the Joint Meeting Industry Council (JMIC) and, along with its other members, is committed to Net Zero Carbon events.

fairpflichtet, is a voluntary sustainability code for internal use by companies and in the implementation of events. Co-developed by EVVC and GCB, fairpflichtet enables event industry providers to transparently assess their sustainable activities. “fairpflichtet makes it easy for every company to approach the topic of sustainability”, says Prof. Dr. Markus Große Ophoff, sustainability assessor on the EVVC Board of Directors. Professor Große Ophoff further states, “fairpflichtet offers the possibility of low-threshold entry and simple documentation of activities without having to take on the effort of a sustainability certification, which is not feasible for all companies.”

In 2021, EVVC and GCB, together with industry representatives experienced with fairpflichtet, organized a workshop to carefully review the 17 United Nations Sustainable Development Goals (SDGs) and selected three that were relevant and important to the events industry. The combination of selected SDGs with fairpflichtet enables companies that adopt the code to make valuable contributions to sustainable development on an economic, social and ecological level. In addition, the fairpflichtet homepage with a new design was developed in 2021 and went live in January 2022.


Verena Unden
Sustainable Development Manager

EVVC European Association of Event Centers eV
Office / Headquarters:
Niddastraße 74,.60329 Frankfurt am Main, Germany
Telephone: +49 (0) 69 / 91509698-0,
Direct telephone: +49 (0) 69 / 91509698-2
Mobile: +49 (0) 151 / 18642950
Fax: +49 (0) 69 / 91509698-9
[email protected]

Bradley Cox
Communication Director

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Phone: +1-310-337-3000 ext. 105 – Fax: +1-310-626-9982

About Green Globe Certification
Green Globe is the global sustainability system based on internationally accepted criteria for the sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe is based in California, USA, and is represented in over 83 countries. Green Globe is an affiliate member of the United Nations World Tourism Organization (UNWTO). For more information, visit

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