French casino operator JOA Group is hailed by European Casino Assn.

Posted: April 12, 2022, 5:37 a.m.

Last update: April 12, 2022, 12:44 p.m.

Responsible gambling is a hot topic around the world right now. The JOA group, which operates casinos throughout France, is the first operator in the country to be recognized for having answered the call in all of its establishments.

JOA casino
A JOA casino in Montrond-les-Bains, France. The casino operator is the first in France to be recognized by the ECA for its responsible gaming efforts. (Image: GamblersArea)

Today, more than ever, governments and gaming regulators are focusing on responsible gaming. This has always been part of general advice for traders, but is receiving more attention than ever.

Operators will no longer be free to allow their customers to play 28 hours straight without repercussions. Betting limits, time limits and other measures are surfacing in an attempt to reduce gambling harms. JOA Group, a French casino operator, does not need much incentive to comply with established guidelines.

The JOA group at the top of its game

The JOA Group has 33 casinos scattered across the French landscape. All have been more than successful in following responsible gambling measures without intervention. That’s what the Global Gambling Guidance Group (G4) discovered after a recent audit of the company’s operations.

Last month, G4 determined that all properties meet the standards set by the European Casino Association (ECA) Responsible Gaming Framework. This makes JOA the first casino operator in France to receive such recognition. It also led JOA to become an ECA certified company.

Being in constant progress is one of our key values. Entering a certification process corresponded to our values, and our internal teams quickly mobilized to achieve this objective.Said Pauline Boyer-Martin, Marketing Director and Chief Operating Officer, in a statement.

Last December, Germany’s Spielbanken Niedersachsen and its 10 casinos received certification. However, having 33 sites all behaving within established guidelines is a far greater achievement.

CEA on mission

ECA has grown steadily since its inauguration three decades ago. It represents casino operators and gaming associations throughout the European Union and beyond. The charter of the organization is to favor the promotion of the activities of the operators in line with the objectives of the political decision-makers and the stakeholders of the company.

In 2013, according to its website, the ECA created responsible gambling measures that its members still use today. This framework is based on the fundamental principles of the entity, which include the prevention of problem gambling, the training of employees, the quality assurance of the processes and measures implemented, and other principles.

In addition to focusing on responsible gambling, the ECA fights against illegal gambling. Its program now represents more than 150 licensed operators in Europe and provides €35 billion (US$27.15 billion) annually to support various efforts focused on reducing illegal gambling.

Next month, the ECA will organize the European Dealer Championship, a competition for card dealers from all over Europe. The event will take place at the Casino de Monte-Carlo in Monaco from May 16-18 after a two-year hiatus due to COVID-19.

Andrew B. Reiter