Greenply Cheer Anthem celebrates and amplifies its association with Lucknow Super Giants | India News
India’s largest inland infrastructure company, Greenply, has collaborated with Lucknow Super Giants and created a special anthem, “Jalwa Dikhega”, to connect with the regional pride of Uttar Pradesh. It encapsulates the true spirit of the game and the spirit of the state. Anthem was designed to create greater engagement through user-generated content.
Mr Sanidhya Mittal, JMD, Greenply Industries Ltd said, “The on-field activation will help rekindle regional pride among our audience and help us connect with the general public. We will also conduct various consumer connection initiatives on social media to generate more reach and engagement among the audience.”
Greenply Industries Limited is India’s leading interior infrastructure company in the manufacture and marketing of plywood, block panels, flush doors, decorative veneers, PVC and other related products. The company has partnered with Uttar Pradesh’s first ever team in the T20 tournament, Lucknow Super Giants as an Associate Franchise Partner.
Association-aligned players and official members of the Lucknow Super Giants team will display the Greenply logo on the right chest of their official matchday jersey. The association will also be amplified through a 360-degree campaign across digital and social media platforms that will run throughout the duration of the tournament.
Greenply, the indoor infrastructure giant, will also host online games for its business partners and influencers to generate more engagement. The company is widely present in more than 900 cities and towns in 28 states and 6 union territories, served by a well-established distribution network.
Greenply is the first in the wood and panel industry to have successfully obtained FSC® – FM (forest management) certification from the Forest Stewardship Council (FSC®) for its plantations in Tizit, Nagaland. This certification meets our goal of maintaining ecological harmony and provides consumers with the assurance that the products they buy come from sustainable sources. Greenply is the first in the wood and panel industry to introduce a range of zero emission (E-0) products keeping in mind the interest of the health of its consumers and ensuring the safeguard of the quality of indoor air by reducing formaldehyde emissions to negligible or equal levels. to zero.
The company has always been at the forefront of product innovations, from the introduction of 4 Press and Penta 5 Tech technology to offering flawless products to the launch of Virashield to meet the need to combat viruses and bacteria for safe health and now offers health-safe products via the new E0.
(Brand desktop content)