MOBISENIOR.FR, THE AWARD-WINNING SITE OF THE ASSOCIATION DE L’AUTOMOBILE CLUB
Mobisenior.frthe site dedicated to the mobility of seniors, designed by FIA Member Club Auto Club Association (ACA), won the 2022 Road Safety Innovation Award in the “Promotion of responsible behavior” category.
The Innovation Trophy is a road safety initiative led by French Road Safety which supports and rewards innovative products or services that contribute to improving road safety. By labeling them, it aims to facilitate their dissemination and access to a wide audience.
This prize rewards two years of hard work by the ACA team, in collaboration with its partners (Road Safety, Crédit Mutuel, Essilor, Mobilité Mutuelle) and the FIA, to make mobisenior.fr a unique tool in France, based on an original approach combining advocacy, public policy and business.
“We are proud and happy that mobisenior.fr has been rewarded. This is an innovative and unique project dedicated to a cause that is dear to us and which constitutes a real challenge for society: the mobility of our seniors. This prize rewards the committed work of the teams of the Automobile Club Association and its partnerssaid ACA President Didier Bollecker.
Indeed, in France, more than one person in five is aged 65 or over. This figure has been increasing for 30 years, as has the need for adapted mobility for seniors. To give people the means to age in good conditions and to avoid isolation, actions must be taken to allow them to remain independent and autonomous. Mobility is good for the physical and mental health of older people.
The mobisenior.fr website was designed as a real support to enable seniors to maintain their mobility for as long as possible and in complete safety. It brings together free and interactive digital tools, including cognitive self-assessment tests, as well as information and practical advice to help seniors and their loved ones anticipate, assess and adapt their mobility needs.
Launched in November 2020, mobisenior.fr also offers the possibility of registering and participating in mobility workshops for seniors. “Our ambition is to continue to enrich mobisenior.fr, which is a free site accessible to all (individuals, cities, communities, etc.) and which aims to serve the collective interest and to promote safe and accessible mobility for our seniors. It also underlines the interest of our mobility workshops, which we have been deploying for several years now, and which are offered via our website mobisenior.fradded Vincent Clévenot, Director General of the ACA.
Ensuring accessibility and preserving mobility for senior citizens has been a major concern for the FIA Community for several years and the development of a self-assessment tool for older drivers by the Reial Automòbil Club de Catalunya (RACC), with the support of the FIA Sustainable Mobility Program and the FIA Mobility Policy Commission served as the starting point for the ACA project.