Professional Cricketers Association launches new partnership with Vitality to provide health cover

The Professional Cricketers’ Association launches new partnership with Vitality to provide critical illness cover for members of the players’ union… with a helmet sponsorship deal idea inspired by the family tragedy of Gloucestershire spinner Tom Smith

  • Tom Smith lost his wife Laura four years ago to chronic liver disease
  • He campaigned for cricketers to invest more in insurance provisions
  • Critical illness cover will be offered to all players union members
  • In exchange, the Vitality logo will be displayed on the headgear of male and female players

Tom Smith’s personal family tragedy has inspired a new helmet sponsorship deal for all National Limited Release Crickets.

Gloucestershire spinner Smith lost his wife Laura four years ago to chronic liver disease and bile duct cancer, and has since campaigned for his fellow professional cricketers to invest more in insurance reserves.

This has led the Professional Cricketers’ Association to launch a new partnership with Vitality which will see critical illness cover offered as a benefit to all members of the players’ union in exchange for displaying the insurer’s company logo. illness on the headgear of men’s and women’s competitions. .

Tom Smith’s personal family tragedy inspired a national cricket helmet sponsorship deal

Smith lost his wife Laura (right) four years ago to chronic liver disease and bile duct cancer

Smith lost his wife Laura (right) four years ago to chronic liver disease and bile duct cancer

Father-of-two Smith, 34, said: “The importance of this insurance for all professional players is really vital and my family is proof of that.”

Two years ago the ECB made a regulatory change, at the request of the PCA, which allowed players to wear NHS stickers on their helmets to support health workers during the pandemic.

It made it possible to display the names of the sponsors for the first time. Previously, only the manufacturer’s name on the back and a club badge on the front were allowed.

Two years ago the ECB allowed players to display NHS stickers on helmets during the pandemic

Two years ago the ECB allowed players to display NHS stickers on helmets during the pandemic

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Andrew B. Reiter