The Association of National Olympic Committees of Africa (ANOCA) and APO Group announce a multi-year strategic partnership to advance the Olympic Movement in Africa

The Association of National Olympic Committees of Africa (ANOCA) ( and APO Group (, the leading pan-African communications consultancy and news release distribution service Press, today announced a multi-year strategic partnership that will bring greater international visibility to the Olympic Movement in Africa.

The partnership was sealed on Saturday in Abuja, Nigeria, during the 20e ANOCA Ordinary General Assembly, by ANOCA President, Mustapha Berraf, and Vivian Casaletti, Group Head of Partnerships of APO Group, who represented APO Group Founder and President, Nicolas Pompigne-Mognard.

ANOCA is an international organization based in Abuja, which brings together the 54 African National Olympic Committees. ANOCA’s work includes:

  • Encourage mediation and conciliation between African National Olympic Committees and governments
  • Giving young athletes a better foundation for success
  • Promoting Olympic ideals and values ​​in Africa
  • Participate in the fight against doping, corruption and violence
  • Bringing people together through sport to build a peaceful Africa

In 2026, Africa will host its first World Olympics when the Summer Youth Olympics are held in Dakar, Senegal.

ANOCA also runs Africa-wide programs such as the All Africa Games, All Africa Youth Games, All Africa Beach Games, ANOCA U-23 Championship, Olympic Qualification Tournaments and the ANOCA Women’s Olympic Tournaments.

The partnership will see APO Group supporting the wider ANOCA organization, as well as the individual Olympic Associations of all 54 African nations, helping them gain international media coverage and gain greater visibility.

The pinnacle of sport in Africa

The Olympic Movement represents the pinnacle of global sport and ANOCA is the supreme governing body of the Olympic Movement in Africa. The organization strives to present sport as the ultimate expression of life and healthy competition between nations.

ANOCA works in harmony with the governments of every African nation, focusing particularly on creating opportunities for young people through sport. By placing sport at the heart of education and social cohesion, ANOCA helps to motivate and inspire young people across the continent.

APO Group and ANOCA have a common vision of Africa’s development through sport, with both organizations being passionate about supporting young people or the underprivileged.

APO Group is the pan-African public relations agency for FIFA, the NBA and the Basketball Africa League; the main official sponsor of Rugby Africa; and official partner of many other leading sports organisations, including iconic French football club Olympique de Marseille (OM) and Africa’s first-ever Union Cycliste Internationale (UCI) World Tour team, Team Qhubeka.

APO Group is also the strategic partner of Getty Images ( in Africa and has partnerships with the International Sports Press Association (AIPS), the African Union Broadcasting (https:// and the South Africa Broadcasting Corporation (SABC) (

“APO Group are the best at what they do in terms of media network and expertise, and their track record of championing sport in Africa is also outstanding. It is a natural step for them to join the Olympic Movement in Africa. We are delighted to enter into this partnership, as it means greater visibility not only for our Member Associations, but for every African athlete competing on the Olympic stage,” said Mustapha Berraf, President of ANOCA.

“I would like to thank ANOCA, and in particular President Berraf, for giving us this wonderful opportunity to be involved in African sport at the highest level,” said APO Group Founder and Chairman Nicolas Pompigne- Mognard ( “From the moment we met, it was clear that we shared a vision for using sport to enrich the lives of people across the continent. I look forward to a long collaboration, where we can highlight the African Olympic Movement and give it the global audience it deserves.

Olympic Movement in Africa – Key Information

  • 54 African countries are part of the Olympic Movement – representing a quarter of the world’s participating countries
  • All 54 The African National Olympic Committees participated in the Tokyo 2020 Olympic Games
  • 984 accredited African athletes participated in the Tokyo Olympics, including 415 women and 569 men
  • 38 African athletes have won medals at the Tokyo Olympics

Africa currently has 50 Olympafrica centers and an African Olympic academy.

The Olympafrica Centers are dedicated to supporting African youth through sport, by training young people in the Olympic values ​​of solidarity, fair play and sharing. Since its creation, the Olympafrica Foundation has contributed to the popularization of the Olympic ideals across the African continent, and its mission underlines the importance that ANOCA attaches to this flagship project.

Millions of young Africans benefit from quality support enabling them to flourish in their environment and contribute to the influence of African youth. ANOCA’s 2022-2025 strategic plan strengthens the impact of the Olympic Movement in the education of young people, the improvement of living conditions and a better quality of life for all thanks to the opportunities offered by the Olympafrica Foundation.

ANOCA has also set up a number of events and support programs for African athletes, including:

  • A development program for optimal preparation for the Paris 2024 Olympic Games
  • Events and seminars to increase opportunities for African athletes on the world stage
  • A conference on the environment taking into account the challenges of sport and sustainable development in Africa
  • A comprehensive set of African Olympic competitions, including the flagship All Africa Games, All Africa Youth Games, Beach Games and Zonal Games

ANOCA is also seriously preparing the participation of African athletes in the Winter Olympics and has signed a partnership with South Korea for the training and preparation of athletes for the next Winter Youth Games.

This is a joint press release by APO Group and the Association of National Olympic Committees of Africa (ANOCA).

Distributed by APO Group on behalf of APO Group.

Media contact:
[email protected]

About ANOCA:
The Association of National Olympic Committees of Africa (ANOCA) is an international organization based in Abuja, Nigeria, which brings together the fifty-four African National Olympic Committees.

The Association of National Olympic Committees of Africa (ANOCA) was founded on June 28, 1981 in Lomé, Togo. In July 1965, the predecessor of ANOCA, the Standing Committee for African Sports SCAS was founded in Brazzaville as the Standing Committee for African Sport (CPSA). Consequently, this title of continental sports body became the Higher Council for Sport in Africa CSSA on December 14, 1966 in Bamako, Mali.

About APO Group:
Founded in 2007, APO Group ( is the pan-African leader in communications consulting and press release distribution. We help private and public organizations to build their reputation and increase their brand image in target countries across Africa. Our role as a trusted partner is to leverage the power of media and build tailored strategies that enable organizations to deliver real and measurable impact in Africa and beyond. The trust and recognition given to APO Group by global and multinational companies, governments and NGOs drives us to continuously improve our value proposition in Africa to better meet the needs of our customers. Among our prestigious clients: Facebook, Dangote Group, Nestlé, GE, NBA, Canon, Coca-Cola, DHL, Marriott Group, Ecobank, Siemens, Standard Chartered, Orange, Jack Ma Foundation, African Development Bank, World Health Organization , Islamic Development Bank, Liquid Intelligent Technologies, Rotary International, Kaspersky, Greenpeace…

Headquarters: Lausanne, Switzerland | Offices in Senegal, Dubai and Hong Kong

This press release was issued by APO. Content is not vetted by the African Business editorial team and none of the content has been verified or validated by our editorial teams, proofreaders or fact checkers. The issuer is solely responsible for the content of this announcement.

Andrew B. Reiter